As a folklorist, I often feel that marketing messes with holidays. I don’t want to think about Halloween the day after the fourth of July, but the drugstore and the “seasonal” aisle of the supermarket and the forests worth of catalogs that arrive at my door want me to, because there’s really no big ticket…
Read more about From Pumpkin Spice Latte to Pitaya Juice: An Autumnal Journey